Social media optimization refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites.
SMO can lead to increased traffic to your site, as friends encourage their friends to digest specific content. If you can appeal to a given person, their friends are statistically more likely to be interested in the same thing, so you're likely reaching a well-targeted audience. Further, it also leads to improved search engine optimization, as major search engines count links as if they were votes for your site.
SMO isn't just about building a bigger social media presence for your brand. Whether or not your organization has a strong social network presence, the social networks of others can be leveraged to great effect.
Maximize your creativity with original quality content.
Create relatable content, or make your content relatable.
Fun and interesting content, stand out from the noise.
Arouse an emotion, it is the constant of all viral success.
Have Fun! All the most popular media personalities enjoy it.
Seek shareable content, Reciprocate sharing with movers.
Acknowledging others encourages engagement.
Find ways to contribute desired value to audience.
Become a notable authority in a field of expertise.
Lead in social with original ideas, be a Thought Leader.
Identify key influencers to foster connections with.
Existing communities can expand your reach.
Build personal reputation & brand, as a reliable source.
Tag – Cite – Reply – Comment – Proactively engage.
Be sociable, try to visualize & reach the individual person.
Learn to master the media platforms you need to reach.
Target, optimize content/keywords integral to SMO