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Social Media Optimization

Social Media Optimization

Social media optimization refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites.

SMO can lead to increased traffic to your site, as friends encourage their friends to digest specific content. If you can appeal to a given person, their friends are statistically more likely to be interested in the same thing, so you're likely reaching a well-targeted audience. Further, it also leads to improved search engine optimization, as major search engines count links as if they were votes for your site.

SMO isn't just about building a bigger social media presence for your brand. Whether or not your organization has a strong social network presence, the social networks of others can be leveraged to great effect.


Our Services

Building a brand for your products and services is very essential to reach your target customers and increase your sales. Creating a strong brand with a good identity is very essential to reach your business goals quickly. We at WareCon help you to create a brand for yourself that is unique and attractive with the help of various efficient strategies and techniques.

Our Approach

  • Our expert team at WareCon will provide you with a personal branding toolkit that can help you develop your own brand
  • Satisfying our clients is our first motto and hence we personally provide you with tailor made strategies for creating an online brand
  • We provide you all the essential tools for branding from designing a website to creating a portfolio to increase your sales
  • At WareCon we provide you with a brand identity for your business in every aspect such as price, quality, benefits, awareness and customer commitment
Social media marketing is the best tool to communicate and interact with the customers using videos, photos and audio. Social media marketing includes blogs, podcasts, videos, mail and message boards. Some of the best platforms of social marketing are myspace, linkedin and facebook where one can make use of multiple applications to present multiple facets of information to the users.
Social media marketing essential is required:
  • To target the potential customers as there are more than 80 million people who are active on facebook, myspace etc.
  • To attract the attention of the readers and increase the traffic
  • To popularize your products and services
  • To improve the interaction between the customers and the company

Our Approach

  • Our experienced expert team in WareCon will provide you with the best platform sites for your business
  • We provide you with a combination of marketing strategies and applications that will increase your popularity in the cyber world
  • We implement your social marketing programs after analyzing your target audience
  • We provide you with the best opportunities to increase your traffic and sales through efficient marketing strategies

Community Sites

Community sites are the best platform for all your needs. They have a combination of all the application and features to popularise your services and products in the internet. At WareCon, we help you choose the best community website that can help you provide efficient results in a short period of time. Some of the popular community sites are:
  • Facebook
  • LinkedIn
  • Myspace
  • Twitter

Bookmarking Sites

The bookmarking sites play the similar role as the community sites but are considered to be more personal. At WareCon we help you form small networks on the sites and offer various search preferences. Some of the bookmarking sites are listed below:
  • Digg
  • Delicious
  • Stumble upon
Finding the right target audience is the key factor for any business to be successful. The growth of audience is very essential part of business marketing strategies online. Hence an active community of enthusiasts can boost your companies profit and sales. Engaging the community is a major part of audience growth. In WareCon we help you get you increase you target audience to improve your business.

Our Approach

  • Audience is the biggest for any business. We at WareCon help you to analyze the target audience for your business.
  • We implement the principle of attracting, engaging and sharing with the target audience about your services and products.
  • We help you in accompalishing your company online as part of social media marketing to increase your popularity among audience.
  • WareCon team will increase the communication among the audience with the help of interactive discussions and conversations.
  • We make use of the right social media platforms to engage your audience and improve the sales.
There are various aspects of products promotion like informing and influencing the clients about the services and products provided by a company in an online market. Product Listing and Promotion is a very useful feature to keep the customers updated about the products of their interest. WareCon will help you register the services and strategies in listing your products directories and search engines. We enhance the services and see to it that our technical staffs help you to reach the potential users with the Google base listing.

Our Approach

  • We list your products in Google base listing to enhance its visibility and popularity.
  • Our expert team provides you with promotion activities to reach the target audiences.
  • We provide you with specific choices after researching the latest trends in the market.
  • Our team will help you in promoting the product through various strategies and promotion.
  • In addition to Google there are many specific product listing websites where we list and promote your products.

SMO Principles

The all new principles of SMO, Focus on the user and all SEO will follow.

Maximize your creativity with original quality content.


Create relatable content, or make your content relatable.


Fun and interesting content, stand out from the noise.


Arouse an emotion, it is the constant of all viral success.


Have Fun! All the most popular media personalities enjoy it.


Seek shareable content, Reciprocate sharing with movers.


Acknowledging others encourages engagement.


Find ways to contribute desired value to audience.


Become a notable authority in a field of expertise.


Lead in social with original ideas, be a Thought Leader.


Identify key influencers to foster connections with.


Existing communities can expand your reach.


Build personal reputation & brand, as a reliable source.


Tag – Cite – Reply – Comment – Proactively engage.


Be sociable, try to visualize & reach the individual person.


Learn to master the media platforms you need to reach.


Target, optimize content/keywords integral to SMO

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